Udemy

Case Study: Business Strategy of Udemy

Udemy is an online learning platform and marketplace focused on students and working professionals. Founded in 2010 by Eren Bali, Gagan Biyani, and Oktay Caglar, the company amassed over 50 million students enrolled and a total of 150,000 courses on its platform with a valuation of $2 billion (Viktor, 2021). As of 2021, the company …

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